After completing my master’s degree in Industrial Design at Central St Martins College of Art and Design, I wanted to explore a playful side of design and launched Monstify—a brand centered around crocheted eyeballs. These whimsical creations could be pinned onto clothing or everyday objects, adding a playful, lively touch and transforming the mundane into something fun.

Monstify products were available in shops and haberdasheries for several years, and they aimed to bring a sense of character and joy to inanimate objects. Although the brand has since been retired, it remains a cherished creative project that reflects my love for imaginative design.